We see it happening all too often; marketing bends over backward, sheds blood, sweat, and tears just to generate leads, only for them to be ignored by sales.
Can you believe that 50% of leads are ignored by marketing? This is absolutely staggering, and the consequences for your bottom line can be brutal.
Check out the short clip, where Abbie delves deeper into this issue.
If this feels a little too close to home, and you need some pointers on how to align the two – sign up for our free sales bomb, where Abbie virtually joins your sales and marketing team meetings and shares her top tips on how to mend this great divide.