ABOUT ABBIE

Sales Expert, Keynote Speaker, Mentor

Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic and in-demand sales experts. With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales, across a range of industries.

As a leader in the field of peak performance coaching and consulting, Abbie’s radically fresh approach is based on cutting edge developments in neuroscience and psychology. This means that while her strategies are astonishingly effective, they won’t require you to sell your soul.

To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of hundreds of Australian businesses, from boutique professional services firms, through to large multinationals.

Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience. Her infectious energy and unique approach to ‘selling without selling’, works in synergy with your authentic self, so you’re able to actually enjoy the process of helping customers and clients make better decisions – even if until now you’ve been vehemently ‘sales averse’!

Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing, globally.

Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is also a certified MSCEIT practitioner. The latter enables her to complement her sales enablement with abilities-based, emotional intelligence testing. This can assist you in gaining unprecedented insights about your sales team’s EQ, in order to help you further enhance their success.

Abbie is relentless in her pursuit of your success.

Abbie brings her infectious energy to every keynote and shares her unique approach to redefining sales.

WHAT OUR CLIENTS SAY

“Consistent high performing sales delivering on or above target every quarter.”

“As the National Sales Manager at IBM, Abbie led and motivated her sales team, taking them to consistent high performing sales group delivering on or above target every quarter.”

TONY SMITH
BUSINESS UNIT EXECUTIVE

“Abbie is passionate and enthusiastic and this comes through in how she approaches her work!”

“Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!”

SOMONE JOHNS
HEAD OF BUSINESS DEVELOPMENT

As seen in ‘Latte by Business Chicks’ talking all things hypergrowth and ‘The Lorraine Murphy Show’ talking about sales mindset

Abbie White

Crush your revenue goals with a potent sales strategy and ‘hands-on’ tactical support.

Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic and in-demand sales experts. With over 15 years’ experience in sales and sales management, Abbie is relentless in her pursuit of your success.

Ready for rapid sales results?

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