Chief SMarketer, Marriage Counsillor to Sales and Marketing.



Abbie’s superpower is being the marriage counsellor for sales and marketing in order to deliver an astronomical ROI. Leveraging this superpower, she’s achieved in excess of 2000% + ROI on lead generation campaigns for leading Tier 1 global corporations.

With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $500M in sales and specialising in the corporate IT sector.

Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing, globally.

Abbie’s radically fresh approach is based on modern (and proven) approaches to sales including online lead generation (sales funnels), high performance sales and customer-centric sales strategy and training.

Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is also a certified MSCEIT practitioner. The latter enables her to complement her sales enablement with abilities-based, emotional intelligence testing.

Most people agree that Abbie White is a mover and shaker – in a great way – and one of Australia’s most dynamic sales experts.


Abbie White is a force. Her presentation style is so engaging, informative, and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – ‘How to Influence Clients and Keep Sales Happening’ – was delivered to hundreds of women in our community with huge success.

Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back – time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master.

Olivia Ruello

CEO, Business Chicks

Featured in:

‘The Lorraine Murphy Show’ talking about sales mindset, in ‘The CEO Magazine’ talking about how to increase your ROI, and many more.

Keynote Speaking Topics

  • High-performance sales habits
  • The Future of Sales
  • The Psychology of Sales
  • Virtual and Digital Selling Essentials
  • Quick & Authentic Ways to Increase your sales 
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