The Punchline

The Punchline

Digital Sales: Cutting to the chase with The Punchline on how COVID has changed sales and sharing your first step to take on your digital sales journey. We'll be sharing The Punchline every Thursday where we give you the bottom line on all things sales and marketing....

The Biggest Barriers to Lead Generation

The Biggest Barriers to Lead Generation

Scary fact: 50% of sales reps ignore marketing leads! We see it happening all too often; marketing bends over backward, sheds blood, sweat, and tears just to generate leads, only for them to be ignored by sales. Can you believe that 50% of leads are ignored by...

SMarketing Reads

SMarketing Reads

If you need your next book recommendation, we've got you covered! Chapter One by Daniel Flynn which shares the story of 'Thank You' the social enterprise is EPIC!!!! A book that genuinely does inspire. It's gutsy and reminders you that sometimes crazy ideas can become...

Young Change Agents

A couple of years ago I was a judge for Young Change Agents, an incredible social enterprise supporting school students. It was amazing to watch the creativity, energy, and passion that students invested in their entrepreneurship projects. Having seen first hand the...

Don’t get married on the first date

Don’t get married on the first date

Most people who meet a prospect, kick off the “date” by discussing what they have to offer and, by default, immediately try to “seal the deal.” Like a bad date, this can be an instant turn off and can make things super awkward 🤦‍♀️ There is nothing more ‘salesy’ than...

I had the absolute pleasure of being a guest on the incredible Lorraine Murphy podcast, chatting all things sales strategy, mistakes businesses make and the best practices to help transform your business. We delved deep into the following: Why sales IS NOT social...

The 4 Disciplines of Execution

The 4 Disciplines of Execution

Last week I went to see Chris McChesney’s workshop on the 4 Disciplines of Execution (run by The Growth Faculty). I absolutely LOVED learning more about the art of execution based on Chris's 18 years studying the topic, and most importantly hands on experience working...

“A natural-born?”

This is the lovely Millie who joined us at our lunch and learn along with the fantastic team at Tiny Hunter on Tuesday.    As you can see, here at Sales Redefined we like to start training early. Okay you got me, maybe not that early but it did leave us posing...

The birthday factor

  Last weekend it was my birthday. Whilst I carry on like kid at Christmas about my birthday, this article isn’t about that. It’s about how switched on businesses are leveraging birthdays and significant events as an opportunity to give a personalised experience...

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