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Meet Abbie

Abbie White, the marriage counsellor for Sales & Marketing, is Australia's most dynamic Sales Expert. 

Sales has been disrupted. AI is here to stay, digital natives are now the majority of buyers, and attention spans are dwindling, all of which means we need to redefine our sales strategy to win.


Abbie White, Australia’s most in-demand sales dynamo, redefines sales for the digital era. As the CEO & Founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns.


Abbie has facilitated over $500M in sales, with over 15 years experience in the trenches, working with leading companies such as CBA, Telstra, and IBM. Prior to Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.


Abbie is a sought-after thought leader and a Forbes Australia Contributor, as well as a LinkedIn Sales Insider. 


With a background in Business Management and Positive Psychology, coupled with emotional intelligence expertise, she delivers keynotes that aren't just inspiring—they're actionable, equipping teams with realistic and immediate strategies for tangible growth.

Watch Abbie in Action

What's all the fuss about SMarketing
Dating in Sales


Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!

Westpac Banking Corporation

Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. Abbie is also well organised and made the organisation and the event very easy to run. We would gladly have Abbie back for another webinar or face to face presentation.


This was my first conference where I have not heard historical content being repeated, learnt something. One of the most empowering sessions I have sat through in my 22 years in Sales.

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Abbie is a popular and highly regarded speaker on the business circuit, renowned for her engaging and authentic presenting style. She draws from tried and tested formulas and has a knack for personalising messages using industry-specific case studies – making for memorable and valuable sessions.

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