Abbie White – Sales Expert, Speaker

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Australia’s most dynamic and in-demand sales expert

Abbie White is the Founder of Sales Redefined. She is one of Australia’s most dynamic and in-demand sales experts. With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $500M in sales, across a range of industries.

As a leader in the field of high performance sales, Abbie’s radically fresh approach is based on cutting edge developments in neuroscience and psychology. This means that while her strategies are astonishingly effective, they won’t require you to sell your soul.

To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of hundreds of Australian businesses, from boutique professional services firms, through to large multinationals.

Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience. Her infectious energy and unique approach to ‘selling without selling’, works in synergy with your authentic self, so you’re able to actually enjoy the process of helping customers and clients make better decisions – even if until now you’ve been vehemently ‘sales averse’!

 Abbie in Action

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Abbie White is a force.

Her presentation style is so engaging, informative and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – How to influence clients and keep sales happening, was delivered to hundreds of hundred of women in our community with huge success. Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master.


“Her style and content encouraged interaction and excellent workshop outcomes”

“Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. Abbie is also well organised and made the organisation and the event very easy to run. We would gladly have Abbie back for another webinar or face to face presentation.”


Looking for an energetic speaker for your next conference or event? Book Abbie!

Abbie brings her infectious energy to every keynote and shares her unique approach to ‘selling without selling’. Request more information on Abbie’s most popular keynote topics and outcomes using the form below.

Abbie White

Abbie is a popular and highly regarded speaker on the business circuit, renowned for her engaging and authentic presenting style. She draws from tried and tested formulas and has a knack for personalising messages using industry-specific case studies – making for memorable and valuable sessions.

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