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Abbie in speaking

Meet Abbie White

Abbie White, Australia's in-demand sales dynamo, redefines sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns. 

Abbie has facilitated over $500M in sales, with over 17 years of experience in the trenches, working with leading companies such as CBA, Telstra, and IBM.


Before Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100 Million portfolio and transforming the sales performance of her team. 

Abbie is a sought-after sales thought leader, a Forbes Australia Contributor, and a LinkedIn Sales Insider. 

She delivers keynotes that aren't just inspiring—they're actionable, equipping teams with realistic and immediate strategies for tangible growth.

Watch Abbie in Action

“I attended a full day session facilitated by Abbie on sales and I cannot recommend it highly enough. Not only is she relatable and engaging, but her content and all of the learning outcomes were so digestible and able to be interpreted by everyone in the room. If you are needing to reignite the sales energy in your business and get your team focused on the right activities, Abbie is definitely the person to do it.”

Jacqui Elliott, Senior HR Consultant, Gallagher

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Work with Abbie

Keynote Speaking & Sales Enablement

Abbie delivers highly practical and energetic conference keynotes, sales kick off or sales enablement workshops. Learn more for Abbie's keynote topics and sales training workshops.

Rev Up

Rev Up brings together revenue generating teams (sales, marketing, pre-sales) to learn together from an epic line-up of experts and Rev Up your growth. Our Rev Up Membership includes live virtual masterclasses from leading experts. 

Consulting & strategy

Abbie offers consultancy and strategy on sales, high performing sales teams, alignment of sales & marketing, lead generation and growth strategies. 

Abbie's approach is highly practical, proven, and realistic.

Abbie has worked with

and is featured in

Cisco Meraki Logo colored
Deloitte Digital Logo Colored
Pharmacy Redefined Color Logo
Telstra Logo Colored
Commonwealth Bank Logo Colored
David Institute Financial Education Logo Colored
Fernwood Fitness Logo Colored
Laser Clinics Australia Logo Black and White
Forbes Australia Logo Colored
Travel Insider Logo Colored
CEO Magazine Logo Colored
LinkedIn Insider Logo Colored
Better Business Summit Logo Colored
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Free Resources

The Future of Sales In 2024: The 5 Sales Trends To Double Down On Fast To Maximise Your Growth

We’ve done the leg work for you to analyse the latest research and combine with our own insights to short list the top 5 trends you need to know to get ahead.

Pierre Fabre

Fresh, Real-World Experience and Enthusiasm

“We thoroughly enjoyed the Future of Sales content. The session structure was fresh, and the content was rich in real-world experience, delivered with equal part’s candour, and enthusiasm. Thank you for setting the tone and raising the bar in conference keynote sessions.

Frontline Recruitment

"What stood out to us was the level of detail they went into to really understand our business, the team and exactly the outcomes we desired for our conference.
Abbie was phenomenal at getting our teams engaged, creating instant traction with live activities and ensuring everyone walked away with achievable and realistic goals while being fully motivated and entertained.


Abbie delivered an outstanding keynote for our conference, working with our Leaders to identify real actions they could take to build high-performing sales teams. 
She invested time to understand our business and needs and tailored her content beautifully. 
Abbie brought great energy to our event – she was relatable, knowledgeable, and challenged our leaders to think differently about the roles of sales & marketing in today’s environment.  We’re looking forward to doing further work with Abbie and the Sales Redefined team.

Looking for a
high impact speaker?

Abbie brings her infectious energy to every keynote, personalises content to your business and provides highly practical takeaways for your audience to execute immediately. She will share her unique approach to aligning your revenue generating teams for growth.

Contact us below!

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Get in Touch

Phone Number: 1300 840 268   


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