$500M in sales delivered.
The secret to 2000+% ROI cracked.
Charting the future of sales, growth, & GTM in the AI age,
Abbie White raises the bar on personalised, actionable keynotes
that future-proof your business and create an impact beyond your event.
LEARN MORE ABOUT ABBIE
Abbie decodes what sets hypergrowth companies apart and what holds others back.
She is the founder and CEO of Sales Redefined, an ROI-driven sales transformation company for the digital and AI age, and creator of The REV UP System.
She’s in the trenches with businesses, helping them adapt to grow and gain a competitive edge through actionable strategies and real-world use cases.
Before launching Sales Redefined, Abbie was National Sales Manager at IBM, where she led a AUD$100M portfolio and transformed team performance.
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Watch Abbie in Action:
Abbie's mission:
To future-proof your sales, growth, and GTM in the AI age.
Her superpower:
Creating lasting impact through keynotes tailored to YOU. Abbie empowers teams to adapt to grow, blending infectious energy, a dynamic stage presence, and a practical, engaging style that ignites action and delivers REAL results.
She's also known as:
The marriage counsellor for sales and marketing.
Also: crazy book lady obsessed with continuous learning!
BUT DON'T TAKE OUR WORD FOR IT...
Abbie has worked with companies across the UK, Australia, New Zealand, and the wider APAC region to deliver:
$500M in sales,
2000+% ROI
100s of keynotes
and workshops
Behavioural changes that deliver results
She is a sought-after thought leader, Forbes Australia Contributor, and LinkedIn Top Voice.
Her background in Business Management, Positive Psychology, and Emotional Intelligence creates the perfect blend of business and personal development for your teams.
She is currently based in Sydney, Australia.
"THE WORST THING WE CAN DO IS ALWAYS STAY DOING THE SAME."
"I believe in positive disruption because it forces us to continuously keep evolving."
READY FOR A SALES EVOLUTION?
Expert reveals formula to increase ROI by 2,000 percent
Increasing your return on investment (ROI) by 2,000 per cent sounds, quite simply, too good to be true. For seasoned sales expert Abbie White, it’s her prosperous reality.
With “ROI running through her blood”, the sales leader shares her effective formula to boosting those three golden words.
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