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The rules of growth have been rewritten.

65% of decision-makers are now Millennials and Gen Z, digital sales are soaring,
attention spans are dwindling,
all of which means we must

embrace change to
future-proof your business.

MEET ABBIE WHITE

Abbie is a mover and shaker.
Her mission? Making the future of sales, go-to-market, and AI highly practical.

She lives and breathes high-performance sales, has been called the marriage counsellor for sales and marketing (and a crazy book lady!), and is obsessed with uncovering untapped potential for growth in business.

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"THE WORST THING WE CAN DO IS ALWAYS STAY DOING THE SAME."

"I believe in positive disruption because it forces us to continuously keep evolving."

READY FOR A SALES EVOLUTION?

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Standing still is for statues.

In 2017, Abbie founded Sales Redefined: an ROI-driven sales transformation company for the digital and AI age.

Today, she continues to run Sales Redefined as CEO, getting in the trenches with clients and staying ahead of the pack with what’s working in today’s market.

Abbie is passionate about learning from the giants who have achieved hypergrowth success, studying the mega trends influencing business and customers, and constantly testing: how can we be 1% better tomorrow than we are today?

"Abbie never ceases to amaze me.
She delivered an exceptional presentation and helped us achieve our highest month on record.
"
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Over her 17-year career, Abbie has worked with companies across the UK, Australia, New Zealand, and the wider APAC region to deliver:

$500M in sales
2000+% ROI
100s of keynotes

Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.

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Abbie's keynotes aren't just presentations.

Her Oura ring thinks they're dances!
Abbie's infectious energy, upbeat wit, and dynamic stage presence will get your team excited enough about sales to come in early on Monday.
Watch Abbie in Action

Watch Abbie in action:

Abbie White: Keynote Speaker | Sales, Growth, and Go-to-Market in 2025
Play Video

SEE MORE OF ABBIE

  • Linkedin
  • Spotify
  • Youtube
  • Instagram

Abbie is trusted by:

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Expert reveals formula to increase ROI by 2,000 percent

Increasing your return on investment (ROI) by 2,000 per cent sounds, quite simply, too good to be true. For seasoned sales expert Abbie White, it’s her prosperous reality.

With “ROI running through her blood”, the sales leader shares her effective formula to boosting those three golden words.

ABBIE HAS ALSO BEEN FEATURED IN

TAKE THE NEXT STEP TO FUTURE-PROOF YOUR BUSINESS.

  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
  • What are your speaking topics?
    Abbie's speaking topics ranges from: 🚀 The Future of Sales 🤖 AI + Sales = Growth 💪 High Performance Sales Habits
  • Do you offer bespoke keynote?
    Yes, Abbie can create a bespoke session for your and your clients. The most common feedback Abbie receives is firstly, the level of personalisation and research she does for keynotes, and secondly contagious energy she brings which inspires the audience into action with her highly practical keynotes.
  • Where are you based?
    Abbie is based in Sydney Australia, but she frequently travel for speaking engagements. Whether it's an event near you or an international conference, she excited to share insights wherever they’re needed!
  • Book a call with me
    Book a discovery call with me here: https://calendly.com/salesredefined/discovery-call-with-abbie-white
  • What are your services?
    I offer the following: 📍Keynote Speaking 📍Sales Enablement 📍REV UP - The professional development pathway for your Sales and Go-to-Market Teams
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
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