FREQUENTLY ASKED QUESTIONS:
Everything you need to know about working with Abbie White
What industries have you worked with?
Have you worked with our industry?
Abbie White has worked with ambitious small businesses to Fortune 500 and ASX200 companies such as CBA, Telstra, IBM, Dell, and Deloitte.
She has tailored and delivered keynotes and workshops to ignite sales growth and integrate AI for the following industries:
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IT, Technology, Cybersecurity, SaaS, and Telco
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Finance and Banking
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Insurance and Mortgage Brokerage
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Health and Pharmacy
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Fitness and Nutrition
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Franchises
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Recruitment
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Direct Selling
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Entrepreneurs and Small Businesses
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Power, Electricity, and Manufacturing
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Real Estate
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Professional Services
How will your keynote connect to our business, current trends, and challenges?
Abbie has built a reputation for raising the bar on keynote speaking by creating bespoke keynotes for businesses to grow their sales in IT and Technology, to Telecommunications, to Professional Services, and more.
Abbie's keynote and workshop packages include her in-depth discovery process including interviewing your leaders, a diagnostic assessment of your sales & GTM team, and analysing industry-specific trends to prepare keynotes that resonate and hit the mark.
"What stood out to us was the level of detail Abbie went into to really understand our business and exactly the outcomes we desired for our conference."
How do people respond to your keynotes and workshops?
If you were to read Abbie's testimonials, three things would stand out:
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Infectious energy that ignites teams into action
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Practical and actionable approaches that have delivered same-day results
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Bespoke and customised content that resonates with each audience
What kind of experience do you bring as a keynote speaker?
Abbie White is one of the most sought-after keynote speakers on sales, growth, and go-to-market in a disruptive, AI-powered market.
She has worked with businesses across the UK, Australia, New Zealand, and Singapore to deliver over $500M in sales and over 2000% ROI on lead generation campaigns, including household names such as CBA, Telstra, and Dell.
She is the founder and CEO of Sales Redefined, an ROI-driven sales transformation company for the digital and AI age, and creator of The REV UP System sales and GTM enablement programme.
Abbie started her sales career in high-end, complex B2B IT sales in the UK during the Global Financial Crisis. After COVID, she rebuilt her business Sales Redefined and used the turbulence as an opportunity. She's no stranger to having to embrace change and thrive in disruption!
Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.
Where are you located and can you travel?
Abbie is based in Sydney, Australia, but she frequently travels for speaking engagements, interstate within Australia and internationally.
Abbie White delivers keynotes and workshops across Australia (including major cities such as Brisbane, Gold Coast, Adelaide, Perth, and Melbourne), New Zealand (From Auckland to Queenstown), the UK, and Singapore.
What support do you provide beyond the keynote?
Will your keynote create an impact beyond the event?
Abbie partners with her clients to ensure her keynote has a ripple effect beyond the stage.
She offers pre-event discovery and diagnostic process to understand key objectives, actively engages with your company page as well as other speakers, and ensures her keynote includes actionable next steps or challenges that translate into behavioural change in your teams.
Audiences leave Abbie’s sessions with more than inspiration: they walk away with practical tools and frameworks they can apply immediately.
You can also book Abbie for additional sales enablement training sessions to embed the learning and continue to build habits and systems in your team.
