2000% ROI from Sales Campaign? Here’s How We Did It

When we delivered a campaign that returned 2000%+ ROI, people naturally wanted to know the “secret”. The truth? It wasn’t a magic message or a flashy new funnel. It came down to two things:

1. Strategic alignment between sales, marketing, and pre-sales

2. Revenue enablement that was embedded—not just discussed

What We Actually Did (And Why It Worked)

Every touchpoint—from ad creative to email follow-up—was personalised to resonate with the right buyers at the right moment.

But what made the difference was what happened behind the scenes.

We enabled the sales team to speak the same language as marketing. Everyone had visibility on the messaging, offer, and customer journey. We mapped follow-up cadences directly into the CRM, and reinforced them through training and accountability.

The result? A fully-aligned funnel. No leads wasted. No “what campaign?” confusion from reps. Just commercial outcomes that exceeded expectations.

Why Revenue Enablement Outperforms Traditional Sales Enablement

Let’s break this down.

Sales enablement focuses on helping salespeople perform better. That’s important—but it’s not the whole picture.

Revenue enablement expands that lens. It equips every customer-facing team—including marketing, customer success, BDRs and account managers—to work in sync toward one shared commercial goal.

According to LinkedIn, companies with strong sales and marketing alignment grow revenue 209% faster. But alignment doesn’t happen through hope or slides. It happens through enablement that includes:

• Shared messaging frameworks

• Consistent hand-off processes

• Cross-functional rhythm and accountability

• Insights flowing in both directions—from the customer to the content, not just the campaign

Ready to Turn Your Enablement Strategy Into Real Results?

If you're planning your FY26 SKO or sales offsite, and you want a keynote that bridges inspiration and action—I’d love to help.

Book a discovery call and let’s explore how we can bring revenue enablement to life for your team.