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AI Agents in a Nutshell for Sales & GTM

  • Writer: Abbie White
    Abbie White
  • Mar 18
  • 2 min read

Updated: Mar 25

The AI revolution has just levelled up. At Salesforce’s Dreamforce 2024 and HubSpot’s Inbound 2024, one message rang loud and clear: AI Agents aren’t the future—they’re NOW!


Marc Benioff (Salesforce) and Dharmesh Shah (HubSpot) both agree that AI Agents are the next big thing, and Dharmesh went a step further—predicting that not only will we all be using AI Agents this year, but we’ll also be building our own.


WTF is an AI Agent?

AI Agents in a Nutshell for Sales & GTM

Just when we were getting comfortable with AI tools like ChatGPT, along comes the next evolution. Unlike ChatGPT, which waits for a prompt, AI Agents take autonomous action, executing workflows, making decisions, and handling tasks without human input.


Dharmesh put it best: AI Agents are the new Apps. You can train an AI Agent to act as a Competitor Analyst, Web Copy Editor, Sales Lead Qualifier, or whatever else your sales and GTM team needs.


Here’s how the two tech giants are leading the way:


  • Salesforce’s AI Agent: AgentForce, built within Salesforce’s ecosystem with a trust layer for security.

  • HubSpot’s AI Agent: Agent.AI, the world’s first AI Agent marketplace, where you can test AI Agents for free (100 credits) before committing.


What Can AI Agents Do for Sales & GTM Teams?


AI Agents are already live in production at Saks Fifth Avenue and Disneyland. The Saks implementation? Up and running in one week! Here’s how they’re transforming sales and GTM:


  • Customer Experience: 24/7 AI-powered customer interactions.

  • Personalisation & Research: Automating client research to tailor outreach.

  • Sales Forecasting: Predicting future sales trends with real-time data.

  • Admin Killer: Freeing up sellers from manual, time-consuming tasks.

  • Competitive Intelligence: Monitoring competitors and identifying market gaps.

  • Conversion Rate Optimisation: AI-driven insights to improve website performance.


Where to Start?


  1. Identify Your Use Case – What’s your biggest time-drain? Research? Admin? Forecasting?

  2. Test an Existing AI Agent – HubSpot’s Agent.AI lets you trial AI Agents with 100 free credits.

  3. Consider Security – AI is powerful, but always protect confidential data.


Read more here. 


 
 
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