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Meet Your New Team Member: The AI Agent

  • Writer: Abbie White
    Abbie White
  • Jul 18
  • 1 min read
AI digital solutions, AI in sales

Wait, What’s an AI Agent?


You’ve heard of AI tools like ChatGPT. But now it’s time to meet its more capable cousin: the AI Agent.This isn’t another shiny new thing. It’s a legit new team member. And it’s here to stay.

At Dreamforce and HubSpot’s Inbound 2024, both Salesforce and HubSpot announced their AI Agent tech as the next evolution in sales. Why? Because AI Agents can:

  • Execute tasks

  • Make decisions

  • Automate workflows

  • Scale research and personalisation

    ... without a human needing to lift a finger.


How AI Agents Are Powering Sales Teams


Here’s what’s already happening in forward-thinking sales orgs:


  • Lead qualification: AI scores inbound leads in real time

  • Account research: Prepares custom intel before every pitch

  • Proposal personalisation: Tailors quotes based on buyer data

  • Conversion rate optimisation: Reviews web pages and suggests updates


The Saks Fifth Avenue AI agent was deployed in one week and went live across their customer experience funnel.


This is no longer “one day” territory.


Real Talk: What Will It Replace?


Not your top rep.But definitely:


  • Your admin backlog

  • Repetitive research

  • Forgotten follow-ups

  • Unactioned CRM insights


Dharmesh Shah (HubSpot CTO) predicts the future isn’t just hybrid work—it’s a hybrid team: humans + AI Agents.


Quick Start: How to Use AI Agents Today


  1. Test Agent.AI – HubSpot’s free playground for AI Agent use cases

  2. Create one agent – e.g. “Sales Researcher” that preps your pitch docs

  3. Train it on your ICP, your top accounts, and past wins


Then just… set it loose.


Want your team trained to use AI Agents for sales growth?Join REV UP to access the AI Sales Masterclass

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